Global product personas

When the product, research and business intelligence teams at leading sports app Livesport joined forces, they were able to deliver global product personas in less than a year. How did they do it? In this talk, Honza and Daniel take you through the whole process. You’ll learn how to create international research capability, perform qualitative research globally, run a worldwide survey, analyse it, and deliver and communicate your personas. They’ll also show you how Livesport works with their personas and designs for each of them.

For questions and further discussion find the speaker in the Speaker’s Corner right after their talk.