How to start/restart a brand for global success

Get ready to find out all the fundamentals Michal has absorbed from launching over 250 brands in the last 15 years. Together, you’ll explore the principles, key lessons, and examples of successful brands which not only grew within their own markets but have attracted new audiences and customers globally.

During this presentation, you’ll learn:

• What branding fundamentals are crucial before starting the communication?
• What are key drivers for brand growth?
• How do you choose your brand values?
• Which aspects of branding increase the possibility of gaining new customers?
• Why is building distinctiveness much more effective than a differentiation strategy?

BONUS: At the end, you’ll get a Go Global Checklist to help you focus on what’s important for your own brand launch.

For questions and further discussion find the speaker in the Speaker’s Corner right after their talk.