Dev
Design
Marketing
Business
Date
TBC
Duration
40 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
Markéta will guide you through designing flows where usability goes beyond making things “easier”—it becomes a critical element of security. Using examples from the crypto world, you’ll learn how to navigate complex flows and make new concepts accessible to newcomers. Join Markéta to explore how to tackle these challenges with a content-first design, map educational goals, and use user drop-off strategically to focus on those ready for the next step.
Markéta Kaizlerová
UX Researcher
Trezor
Markéta is a UX researcher with 8 years of experience uncovering insights to shape user-centered designs. At Trezor, she navigates the complexities of the crypto industry while bridging software, hardware, and firmware research in a single role. Passionate about demystifying crypto and making advanced security concepts accessible, she thrives on experimenting with new approaches and learning from each unique challenge.
