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Conference Talk

From Fuzzy to Focused: Aligning Goals, Hypothesis, and Objectives for Effective B2B Research.

Presented byLorie Whitaker

Session focus

  • Design Thinking & UX
  • Research
  • Service Design & CX
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Dev
100%
Design
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Marketing
80%
Business

Schedule

Date

TBC

Duration

40 min

Location

TBC

Note: This session is included in the conference ticket, but specific program has not been finalised.

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Session details

Discover how to align hypothesis, goals, and objectives for effective B2B research. This talk will share practical strategies to avoid common pitfalls and ensure your research is focused, actionable, and delivers impactful results. Designed to benefit PMs, Designers, and User Researchers, this session will empower you to make data-driven decisions that drive your B2B projects forward.

Meet your presenter

Lorie Whitaker

Principal User Experience Researcher

Zalando

Connect with Lorie

LinkedIn

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