Date
TBC
Duration
40 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
Many are afraid of spiders 🕷️ and the dark 🌑. But what is even scarier for most businesses? Raising prices. Dima will share the story of a tech company so afraid of pricing that they considered downgrading their product. Instead, they raised their price by 3X and won a huge “whale” customer. The secret? Dream outcome packaging! Dima will show you how to massively increase your product’s perceived value simply by changing the way you package it.
Dima Melnik
Independent Pricing Consultant
Dima is a Pricing Consultant with a vision to help business builders get the profit their products truly deserve. He has worked with Notino, Rohlik, and Global Payments helping 100+ firms grow their revenue by millions. As a JIC expert, he supports local startups in scaling.
