In this talk, Martina will share her personal journey from being a sceptic to becoming an advocate of the Jobs to Be Done (JTBD) framework. By breaking down the key concepts of JTBD and its value for team collaboration, she’ll show how this approach helps create a shared understanding of real user needs. With practical […]

Did you know that more than 40% of the CMS market carries risks? Some of the biggest threats relate to security. Last year, there were around 6,000 vulnerability reports related to themes, plugins, and core functionality. That’s a huge number and a big problem for many users. WordPress’s reputation when it comes to security is […]

Gamification is more than just adding badges and stickers – it’s about creating value and motivation to foster long-term user engagement and positive behavioural change. By exploring successful real life examples, Zoltan will discuss successful gamification strategies and efficient game mechanics that every product designer can leverage. In this session, you’ll not only learn about […]

In this talk, you’ll learn about Gemma, Google’s new family of open-source AI models. Join Teresa and discover how to use these lightweight models in your front-end projects. You’ll explore their capabilities, benefits, and how they compare to Gemini — Google’s larger multimodal AI model. This talk is perfect for front-end developers who want to […]

Anyone who has ever tried to coordinate the team backlogs of multiple teams working on a large product has already realised that managing dependencies is a fool’s errand. Backlogs are queues, and queues are delays. Everyone is waiting on everyone; everything takes ages, and nothing is ever anyone’s fault. Yet, simply reorganising people into end-to-end […]

Šárka will open the conference and share everything you need to know about WebExpo 2025. You can also look forward to a surprise performance!

Markéta will guide you through designing flows where usability goes beyond making things “easier”—it becomes a critical element of security. Using examples from the crypto world, you’ll learn how to navigate complex flows and make new concepts accessible to newcomers. Join Markéta to explore how to tackle these challenges with a content-first design, map educational […]

With the rise of containers came the rise of container orchestrators. There are several available, but Kubernetes really did win the “orchestrator war”. Now, it’s the defacto standard for managing large numbers of containers in production. At the same time, Kubernetes does have a lot of moving parts. Join Andrew on a deep dive into […]

Thinking of starting your own startup? If Albert could do it, you can too. In this talk, he’ll share six real-world lessons to help you start building your own thing without losing your mind. You’ll go deep into the highs and lows of fundraising, marketing, design, product, hiring, and community building — all learned in […]

When content design is brought in late, you run the risk of it becoming a quick fix rather than an integral part of the user experience. Just-in-time content design applies a dual approach: integrating content at the right moments within team workflows and delivering it strategically in the UI to meet user needs. Through real-world […]