Dev
Design
Marketing
Business
Date
TBC
Duration
40 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
In this talk, Martina will share her personal journey from being a sceptic to becoming an advocate of the Jobs to Be Done (JTBD) framework. By breaking down the key concepts of JTBD and its value for team collaboration, she’ll show how this approach helps create a shared understanding of real user needs. With practical examples, including mapping an air travel experience, this session is ideal for designers and business leaders looking to foster empathy and drive alignment across their teams.
Martina Klimešová
CX Manager
ČSOB
Martina is a CX Manager at ČSOB with a passion for creating seamless customer experiences. She began her career at Kiwi.com and has since specialised in UX research and the Jobs to Be Done (JTBD) framework, driving user-focused innovations in banking and travel. Martina loves baking, drawing, and bookbinding. An explorer at heart, she’s happiest when discovering new places or refining her CX strategies. If you’re up for brainstorming JTBD or swapping recipes, feel free to connect!
