Get ready to find out all the fundamentals Michal has absorbed from launching over 250 brands in the last 15 years. Together, you’ll explore the principles, key lessons, and examples of successful brands which not only grew within their own markets but have attracted new audiences and customers globally. During this presentation, you’ll learn: What […]
Designing a case study is not much different from designing a book. Imagine you’re in a bookstore and want to find the right book. What would you do? Now, imagine you’re a book author and want to sell a book – how would you design it? In this talk, Anfisa will show you how to […]
If AI is available to everyone, it can’t be the basis of competitive advantage. That means competitiveness will depend on how people think, work, and cooperate together — and their non-AI-replicable skills. Among those, creativity is the skill that can make the most difference. According to the World Economic Forum’s Future of Work report, creativity […]
Two incredible design experts Philip Bonhard and Vitaly Friedman will be closing the conference after their very connected sessions, talking about the future of AI in design and answering your questions on the great stage of Lucerna Great Hall.
AI is all the rage, isn’t it? You can’t read the news without someone proclaiming it to be the best thing since sliced bread or the bringer of doom. But what does it really do and how will it affect your job? If ChatGPT can generate a business proposal for a start-up in the tone […]
A new addition to CSS is “Scroll-driven animations”. With it, you can link animations to the scroll offset of a scroll container using only CSS — no JavaScript needed! In this demo-heavy presentation, Bramus will dig into what this specification has to offer, dissect some of its demos (such as a working Cover Flow implementation), […]
A pressing question is emerging in the burgeoning realm of Extended Reality (XR): How do these innovations intersect with children? Are they equipped to embrace such products? In what ways should they encounter XR technologies? And most importantly, are we overwhelming them or fostering their growth? Inbal will shed light on crafting a harmonious experience […]
Developing products takes a lot of time and money. And what if you finally launch a product, and your target audience hates it? In this talk, Markéta will share Ulab’s process for testing products that are not yet on the market or don’t yet exist. You will learn how to assess people’s interest in your […]
Robin’s talk introduces a unique approach to software design influenced by Agile and DevOps, embracing the unpredictability of future business requirements and technological advancements. With insights from the presenter’s experience, the session examines common pitfalls and introduces Fitness Functions as an essential tool in keeping a project’s evolution on the right path and showcases patterns […]
In today’s modern world, we navigate a landscape rife with misinformation, which seamlessly infiltrates every facet of our lives, profoundly impacting us both personally and in our professional spheres. For designers, product managers, and researchers alike, the stakes are high, as misinformation has the potential to derail the products and services we dedicate ourselves to, […]
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