Gamification is more than just adding badges and stickers – it’s about creating value and motivation to foster long-term user engagement and positive behavioural change. By exploring successful real life examples, Zoltan will discuss successful gamification strategies and efficient game mechanics that every product designer can leverage. In this session, you’ll not only learn about […]

Šárka will open the conference and share everything you need to know about WebExpo 2025. You can also look forward to a surprise performance!

Šárka summarizes 2 days full of talks, workshops and discussions and reveals plans for 2026.

Working with the next generation in an IT school offers a unique perspective on how young people engage with technology, problem-solving, and well-being. Even as you push them to think independently, use tech ethically, and adapt — they often face challenges that mirror those in the professional world. In this talk, Markéta shares real experiences […]

Anyone who has ever tried to coordinate the team backlogs of multiple teams working on a large product has already realised that managing dependencies is a fool’s errand. Backlogs are queues, and queues are delays. Everyone is waiting on everyone; everything takes ages, and nothing is ever anyone’s fault. Yet, simply reorganising people into end-to-end […]

The web is shifting—fast. AI-powered agents are challenging traditional UIs, design systems are evolving into modular fragments, and our understanding of “user experience” is being redefined in real time. In this forward-looking panel, Smashing Magazine’s Vitaly Friedman moderates a no-nonsense conversation between UX veteran Joe Natoli, full-stack developer Ariel Shulman, and technologist Krasimir Tsonev. Together, […]

Did you know the ISO 8601 standard for date and time representation is 38 pages long? Robin’s talk dives into the surprising complexities of timekeeping on computers, showing hidden pitfalls in common date formats. Buckle up for a humorous and enlightening journey through the whims and woes of watching the clock!

We often focus on the latest techniques and tooling, trying to optimise our workflows and processes. However, in the end, every single person has their own goals and ambitions, and too often our individual goals are left far behind the company goals and the product development roadmap. In this session, Vitaly will be exploring some […]

You don’t need to write code to lead in tech, but you do need to speak the language. In today’s hybrid, engineering-driven environments, the ability to collaborate across disciplines is more valuable than ever. In this keynote, Šárka Kohoutová shares how non-technical leaders can build trust, drive alignment, and deliver real impact – without writing […]