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Conference Talk

Get ready for the end of third-party cookies: Essential steps for marketers and developers

Presented byAneta Holá

Session focus

  • Data
  • Future of Work
  • Marketing
  • Performance
40%
Dev
0%
Design
100%
Marketing
60%
Business

Schedule

Date

May 30, 2024 11:00 am

Duration

40 min

Location

Lucerna Cinema


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Session details

Explore the evolving digital landscape post-third-party cookies and Google’s Privacy Sandbox. Discover implications for data and marketing, and actionable insights to adapt effectively. Learn about the core features of Google’s Privacy Sandbox and strategies for enhanced privacy. Prepare for the change with practical steps like adjusting scripts, enriching data, and implementing alternative strategies for continued effectiveness in a cookieless environment.

Meet your presenter

Aneta Holá

Web Analyst

Connect with Aneta

LinkedIn
Website

Aneta is a freelancer specialising in web analytics and she is a Google Certified Trainer 2024 for Google Analytics 4. She thrives in tools like GA4, GTM, and Looker Studio, and she excels in web analytics implementation and reporting. Aneta is passionate about helping companies harness the power of data and actively encourages women to explore and thrive in the realm of web analytics.

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