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Conference Talk
Presented byAmy Hupe

Session focus

  • Design Systems
  • Design Thinking & UX
  • Frontend Dev
  • Service Design & CX
60%
Dev
80%
Design
0%
Marketing
60%
Business

Schedule

Date

May 30, 2024 12:00 pm

Duration

40 min

Location

Lucerna Great Hall


Session details

During her eight years of working on design systems, Amy has learned a thing or two about what causes them to fail. In this talk, she shares the most common causes of a design system’s demise and provides tips on how to avoid them.

Meet your presenter

Amy Hupe

Design systems and content design consultant

Connect with Amy

Amy is a UK based design systems and content design consultant. Over the past 7 years, she's worked on design systems for some of the biggest names around, including GOV.UK, BT, Springer Nature and the Wellcome Trust. Whether she’s leading systems work or designing content, Amy works to champion simplicity and inclusion in the face of increasing complexity.

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