Even if you don’t realise it yet, your clients are likely to buy experiences from you rather than services or goods. This is why experiences are something you might want to turn into your strategic advantage. In Aga’s talk, she will share both the reasoning and the practical tools that will aid you to become […]
This hands-on workshop focuses on mastering AI-assisted copywriting. You’ll learn the essentials of prompt engineering, uncover the secrets of effective content creation workflows, and find out how to infuse your personal style into AI-generated content. If you’ve already tried gen AI tools without much success, this might be the workshop to change your mind. Get […]
In this talk, Ned will share the captivating story of migrating a legacy PHP application, devoid of any framework, to a modern Laravel application with a dynamic Vue.js frontend. He’ll share the challenges along the way, the strategy employed, and the meticulous steps taken during the migration process. During this his talk, Ned will unravel […]
Do you struggle with imposter syndrome and feelings of not making enough of a difference? Are you unsure of what to put on your CV or include in your portfolio? Do you want to know how to self-promote to advance your career? Or just need some positive feedback? This is the talk for you. Adriána […]
In this talk, Petr will unveil the hidden complexities of creating an LLM chatbot, moving beyond the initial illusion of simplicity. He will explore the real-world challenges developers face, from managing chat history and ensuring accurate responses to addressing security concerns. Petr will share insights on how to confidently navigate the transition from a cool […]
Creating and launching a Facebook ad may seem like a piece of cake nowadays, but truly unlocking its full potential demands a blend of experience and a keen business instinct. What are the fundamental pillars of Facebook promotion that are often overlooked, even by seasoned marketers? Which ads should definitely be part of your ad […]
During his talk, Jan will present the results of a research study that maps the online customer purchase experience in Czech websites across all major e-commerce categories. This study examines the purchasing process journey of 12 major and mid-sized e-shops – from adding items to the cart to unpacking the order — derived from over […]
What do WordPress, GitLab, Threads by Meta, and Flipboard have in common? They all embraced ActivityPub, a standardized protocol for federated content distribution. Popularized by Mastodon, it’s a key part of Fediverse, an open network of interoperable social networking applications. However, ActivityPub’s potential extends beyond social media. In this talk, Jan will take a deep […]
If you’re looking to learn the latest trends in email marketing and how to use them in email automation, you won’t want to miss this one. In her talk, Monika will cover the top email marketing trends and share how to implement them, including specific examples and real data from her own experience. This talk […]
In this talk, Tomáš will take a short dive into the principles of animation as the original Disney animators described them. Rather than focusing on a specific software, he will talk about the general artistic principles of motion, weight, and character that apply to all types of animation. Whether you want to create full-on animated […]
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