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Premium Workshop: Inside React Server Components

Server-side rendering (SSR) is back in the spotlight. In this workshop, we’ll explore the mechanics, trade-offs, and modern techniques of SSR with React.js. We’ll start by building an SSR app from scratch, without any frameworks, just raw renderToString and hydrateRoot, to truly understand how React renders on the server and hydrates on the client. From […]

Design systems that scale smart: Building systems that grow with your teams, tools, and products

What if your design system could grow with your needs instead of outgrowing your team? This talk explores how to build systems that start small yet scale across brands, products, and teams. Using practical examples from tools like Figma, Jira, and VS Code, we’ll look at component logic, variable inheritance, cross-repository governance, and shared ownership […]

Product experience mapping: Turning chaos into clarity

How do you connect what your team builds with how your users feel? Well, it requires moving beyond feature delivery to creating product experiences that are usable, valuable, and desirable. Product experience mapping is a practical approach that helps defining a product-specific canvas to build a clear experience vision and a break-down into actionable parts. […]

The future of fashion is in technology

Like every industry, fashion has been profoundly transformed by technology. In this talk, we’ll explore what the future of fashion holds, from current trends to bold, boundary-pushing ideas on the horizon. We’ll dive into AI-generated designs, 3D-printed garments, sustainable materials, and even self-charging batteries. FashionTech is far more than just smart gadgets. It’s a rapidly […]

Flying a drone with gestures, bananas & Web APIs

The web is fast becoming the main means through which people interact with all sorts of technologies. With every new invention, users ask, “But can it work with a browser?” With browser APIs, the answer is almost always yes; even to the question “Can you fly a drone with a banana?” In this talk, Lucky […]

Building an agentic competitive intelligence program: Lessons from the frontline

Most marketing teams lack the bandwidth—or budget—for a dedicated competitive intelligence function. At Ataccama, we turned to AI agents to bridge this gap, creating an “agentic competitive intelligence team” that monitors the market, uncovers insights, and empowers sales with timely guidance. In this talk, I’ll share how we built it, the pitfalls we encountered, and […]

Discomfort Zone

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich.

Discomfort Zone

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich.

Discomfort Zone

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich.

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