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Discomfort Zone

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich.

Discomfort Zone

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich.

Discomfort Zone

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich.

How to prevent AI Agents from accessing unauthorised data

It’s time for Day 2 Ops in the world of AI. Building enterprise-ready AI poses challenges around data security, scalability, and integration, especially in compliance-regulated industries.  This session will cover how modern permissions systems can ensure AI Agents have access only to authorised data. The talk will look at why the Google Zanzibar model of […]

Futures as a design tool

What if you could conveniently borrow alternative futures for your design process? We are going to walk through the design process from start to finish across multiple projects and show how you can infuse any process with speculative and generative elements and artefacts. Drawing from designing legal products and learning experiences, you’ll see how diegetic […]

Raise the price! You deserve more

Many are afraid of spiders 🕷️ and the dark 🌑. But what’s even scarier for most businesses? Raising prices. Dima will bring real stories showing how a simple shift in how an offer is packaged, presented, and priced can instantly increase what customers are happy to pay. Expect practical examples, proven strategies, and a powerful […]

Train your design eye (no designer needed)

Design isn’t magic, it’s a set of rules you can learn. In this talk, we’ll go through the core visual principles developers can use to make UIs look clean and intentional: alignment, spacing, sizing, and colour. You’ll learn to spot design issues early and make quick fixes that elevate your work, even without a designer […]

Premium Workshop: Content design in complex systems for non-writers

In complex products, “intuitive” design isn’t always enough. When users face massive data tables, intricate dashboards, and high-stakes decisions, content becomes a critical companion, guiding and supporting them throughout their journey. This full-day workshop teaches you how to build a strategic content design framework for professional systems and how to leverage AI tools effectively to […]

How bad typography kills UX

Typography is a key part of every design – yet it’s often an afterthought, until something goes seriously wrong. What can we learn from a PR disaster for IKEA, the wrong movie winning an Oscar, and a disaster at the Pope’s grave? That typography isn’t just about aesthetics – it’s a critical part of user […]

Designing for futures that don’t exist yet

Design and code are great at solving today’s user needs, but what if your product category rewrites itself tomorrow? In a world of accelerating change and rising entropy, strategic foresight helps teams look beyond trends to map plausible futures, test their likelihood, and spot the hidden assumptions shaping roadmaps. You’ll learn a practical approach to […]

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