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Voice isn’t an agent. It’s an interface

In this talk, Anna, Business Lead at Fameplay, will share what she’s actually building and testing with voice agents as a non-technical founder in a sales role. No theoretical frameworks, just real experiments, real outcomes, and honest reflections on what worked, what didn’t, and why it matters. She’ll walk you through practical use cases: a […]

Contract testing for teams that want to move fast

Consumer-driven contract testing is a surprisingly effective way for two teams to stop breaking each other. This is a gentle introduction for anyone who has never written a Pact, starting from the conversation between two services and ending with the confidence to ship without synchronous coordination. In this talk, Robin will show what a contract […]

Design systems that scale smart: Building systems that grow with your teams, tools, and products

What if your design system could grow with your needs instead of outgrowing your team? This talk explores how to build systems that start small yet scale across brands, products, and teams. Using practical examples from tools like Figma, Jira, and VS Code, we’ll look at component logic, variable inheritance, cross-repository governance, and shared ownership […]

Product experience mapping: Turning chaos into clarity

How do you connect what your team builds with how your users feel? Well, it requires moving beyond feature delivery to creating product experiences that are usable, valuable, and desirable. Product experience mapping is a practical approach that helps defining a product-specific canvas to build a clear experience vision and a break-down into actionable parts. […]

Dear Claude: Are you my new coworker or my new customer?

How do you market a product when the customer is not a human? At Apify, Claude drafts briefs every morning, helps the team understand their customers, conducts competitive research, and assists with GTM strategies, all while using their internal product and knowledge. But Claude also calls Apify’s APIs 2.4 million times a month, making the […]

Flying a drone with gestures, bananas & Web APIs

The web is fast becoming the main means through which people interact with all sorts of technologies. With every new invention, users ask, “But can it work with a browser?” With browser APIs, the answer is almost always yes; even to the question “Can you fly a drone with a banana?” In this talk, Lucky […]

Building an agentic competitive intelligence program: Lessons from the frontline

Most marketing teams lack the bandwidth—or budget—for a dedicated competitive intelligence function. At Ataccama, we turned to AI agents to bridge this gap, creating an “agentic competitive intelligence team” that monitors the market, uncovers insights, and empowers sales with timely guidance. In this talk, I’ll share how we built it, the pitfalls we encountered, and […]

Discomfort Zone: Level up or be levelled

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Martin Kopecký. So let’s zoom in on one of those uncomfortable moments that might hit close to home: “Where do you see yourself in five years?” Yes, it’s […]

Discomfort Zone: You are going to die

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Zuzka Pešková. So let’s zoom in on one of those uncomfortable moments that might hit close to home: If you are triggered by death, you should not come […]

How to prevent AI Agents from accessing unauthorised data

It’s time for Day 2 Ops in the world of AI. Building enterprise-ready AI poses challenges around data security, scalability, and integration, especially in compliance-regulated industries.  This session will cover how modern permissions systems can ensure AI Agents have access only to authorised data. The talk will look at why the Google Zanzibar model of […]

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