Date
May 27, 5:00 pm
Duration
40 min
Location
Marble Hall
How do you get 8 teams (PMM, Content, SEO, Video, Web, Socials, Performance and Design) to operate as one? Not with more meetings. With a system.
At Apify, they hit a coordination wall last year. They faced separate briefs for every team, single-channel launches and no shared timeline. Even a single landing page took almost two months to ship. So Karin and her team built the GTM Engine. It serves as one source of truth, multi-channel by default, keeping every team in sync.
In less than 4 months, they moved 29 multi-channel campaigns into motion across all 8 teams. Now they are in Phase 2: automating as much as possible with Apify Actors and Claude skills.
In this talk, Karin will show you how they built it. She will explain what worked, what broke and what you can steal for Monday morning. You will leave with a concrete, replicable system for running cross-functional GTM at scale, built at a developer-first tech company with AI as one of the coworkers.
Karin Pribylová
Product Marketing Lead
Apify
Karin is the Product Marketing Lead at Apify - the marketplace for web data and AI tools. She leads a team of 7 PMMs that owns positioning, messaging, launches, and go-to-market strategy across the company. She partners with other teams to drive acquisition, adoption, and retention - fueling revenue and customer growth. Together with her team, she builds with Apify Actors, Agents, and Skills to scale the product marketing function at Apify.