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Conference Talk
Presented byVitaly Friedman & Philip Bonhard

Session focus

  • AI & ML & Bots
  • Design Thinking & UX
  • Future of Work
  • Research



May 30, 2024 6:25 pm


15 min


Lucerna Great Hall

Session details

Two incredible design experts Philip Bonhard and Vitaly Friedman will be closing the conference after their very connected sessions, talking about the future of AI in design and answering your questions on the great stage of Lucerna Great Hall.

Meet your presenters

Vitaly Friedman

Creative Lead & Co-founder

Smashing Media

Connect with Vitaly

Vitaly was born in Minsk, Belarus and studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for six years, he co-founded Smashing Magazine back in 2006—a leading online magazine for designers and developers. Vitaly currently serves as the creative lead at Smashing Magazine and also works as a front-end/UX consultant in Europe and abroad, helping clients that include the European Parliament, Haufe-Lexware, and Axel-Springer.

Philip Bonhard

Head of Experience Design

Lloyds Banking Group

Connect with Philip

Phil is the Head of Experience Design for Homes and Mortgages at Lloyds Banking Group, the UK’s biggest home purchase lender. He’s passionate about designing products and services that make people’s lives better and believes building stuff is more important than describing it. Prior to joining Lloyds, he headed up experience design for the Economic Crime Prevention Platform, worked in academia and at big consulting firms, and ran his own design agency.

Workshop by Vitaly:

Premium Workshop: Making complex systems easy to use — State of UX 2024Premium Workshop: Making complex systems easy to use — State of UX 2024

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