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Conference Talk

Session focus

  • Design Thinking & UX
  • Marketing
  • Research
  • Service Design & CX
60%
Dev
100%
Design
100%
Marketing
100%
Business

Schedule

Date

May 29, 2024 5:00 pm

Duration

40 min

Location

Lucerna Cinema


Session details

In this talk, Nick underscores the need for validity and science literacy in UX, outlining why design is the key to navigating misinformation. He champions rigorous research and scientific rigour as essentials for professional development and growth in the field. Using case studies and practical strategies, Dr. Fine aims to inspire UX professionals to embrace these principles for more effective, user-centric design outcomes and career advancement.

Meet your presenter

Nick Fine

Principal UX Research Consultant and Strategist

Adaptavist

Connect with Nick

Nick is a leading UX researcher with over 20 years in digital design and PhD in human-computer interaction (HCI). As the founder of UX Psychology, he has pioneered methods linking personality to UI preferences, blending psychology and his HCI expertise. Throughout his career, he headed up UX teams for major brands and speaks widely on scientific design. Currently, he's a principal researcher at Adaptavist Group and writing a UX handbook. In his free time, he enjoys drumming and camping.

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