May 29, 2024 5:00 pm
In this talk, Nick underscores the need for validity and science literacy in UX, outlining why design is the key to navigating misinformation. He champions rigorous research and scientific rigour as essentials for professional development and growth in the field. Using case studies and practical strategies, Dr. Fine aims to inspire UX professionals to embrace these principles for more effective, user-centric design outcomes and career advancement.
Meet your presenter
Principal UX Research Consultant and Strategist
Connect with Nick
Nick is a leading UX researcher with over 20 years in digital design and PhD in human-computer interaction (HCI). As the founder of UX Psychology, he has pioneered methods linking personality to UI preferences, blending psychology and his HCI expertise. Throughout his career, he headed up UX teams for major brands and speaks widely on scientific design. Currently, he's a principal researcher at Adaptavist Group and writing a UX handbook. In his free time, he enjoys drumming and camping.