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Conference Talk

Session focus

  • Business & Growth
  • Content
  • Marketing
  • Performance



May 30, 2024 12:00 pm


40 min


Marble Hall

Session details

Creating and launching a Facebook ad may seem like a piece of cake nowadays, but truly unlocking its full potential demands a blend of experience and a keen business instinct.

What are the fundamental pillars of Facebook promotion that are often overlooked, even by seasoned marketers? Which ads should definitely be part of your ad accounts in 2024? And the big question: How much money should you “invest” in advertising? These are just a teaser of the topics Anet will explore, showcasing real examples and tips based on data and her best know-how. After joining this talk, you’ll leave with actionable strategies and plenty of inspiration for your own brand.

For questions and further discussion find the speaker in the Speaker’s Corner right after their talk.

Meet your presenter

Aneta Hemerová

FB Ads Expert & CMO


Connect with Aneta

Meet Anet. Nine years ago, she was a Facebook enthusiast and a self-taught marketer who discovered the powerful impact of Ads on businesses and the pain of poorly invested money from her own pocket. Today, she’s a Facebook Ads expert with experience in advertising across 20+ countries. Anet is part of Petr Handlíř's team, specialising in Facebook advertising for e-commerce. Over the past year, they've managed budgets exceeding 320 million CZK for beloved brands like Vasky, Angry Beards, Čokoládovna Janek, and Grizly ♥️.

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