Dev
Design
Marketing
Business
Date
TBC
Duration
40 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
Gamification is more than just adding badges and stickers – it’s about creating value and motivation to foster long-term user engagement and positive behavioural change. By exploring successful real life examples, Zoltan will discuss successful gamification strategies and efficient game mechanics that every product designer can leverage. In this session, you’ll not only learn about best practices in various environments but also cover the psychological principles behind gamification that are essential to know to create meaningful and ethical experiences.
Zoltan Kollin
Design Principal
IBM
Zoltan is a design principal and design manager for IBM Cloud, located in Budapest, with over 15 years of experience in designing digital products and leading design teams. Coming from a UX designer background, his passion is talking and writing about the intersection of design and psychology.
