Dev
Design
Marketing
Business
Date
TBC
Duration
40 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
How do you uncover the true impact of your marketing activities? Is it even possible to measure the real effectiveness of marketing? Are you overwhelmed by the maze of KPIs, metrics, channels, and goals? Join Jaroslav on a journey to uncover the truth hiding in your marketing analytics – with humility, perspective, and the power of statistics combined with cutting-edge know-how and real-life examples.
Jaroslav Slavičínský
Head of Digital Marketing
Seznam.cz
Jaroslav is a marketing strategist currently serving as the Head of Digital Marketing at Seznam.cz, where he is responsible for the performance of marketing activities and budget planning across all Seznam services. Previously, he worked in the agency world, successfully managing numerous campaigns for major local and international brands.
