Dev
Design
Marketing
Business
Date
TBC
Duration
20 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
Retention isn’t one-size-fits-all! In this talk, Adéla will explore how identifying your target audience can make or break your retention efforts. Learn why the “best” tool might not be the best for you, why experimentation is key, and how data-driven insights can help you turn small user segments into big wins. Backed by real-world examples and surprising findings, this session will help marketers, product managers, and many more rethink how they keep their users engaged.
Adéla Keršlágerová
Head of Marketing
uLékaře.cz
Adéla is a marketing leader at uLékaře.cz. She is passionate about exploring new formats and crafting engaging content for websites, social media, and digital channels. She started out as a content specialist and has progressed to the Head of Marketing. In this position, she develops content strategies and traffic-boosting campaigns, creates editorial calendars, and leads a collaborative team.
