Dev
Design
Marketing
Business
Date
May 28, 2025 9:00 am
Duration
40 min
Location
Lucerna Great Hall
In this talk, Mark will teach you frameworks and tools that strategists use to think through problems. However, he’ll apply the techniques on issues facing people in the audience.
You’ll learn:
1. Ideas – linear and lateral thinking
2. Insights – what they are and how to have them
3. Problems – why they’re useful
4. The Four Points Framework – and how to apply it to your life
Mark Pollard
CEO
Sweathead
Mark is a strategist, author, and podcast host who founded Stealth — the Southern Hemisphere’s first full-colour hip-hop magazine — at age 20. He hosts the Sweathead podcast (1.6M listens) and has consulted for top brands like Meta, Twitter, and The Economist. His book, Strategy Is Your Words, raised $37K on Kickstarter and sold 8,000 copies. With trainings taught in over 25 countries already (and counting), his work reaches hundreds of thousands of people every month.
