Date
TBC
Duration
40 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
Break free from analysis paralysis. Hourglass Analysis is a pragmatic approach to qualitative data analysis that intentionally incorporates top-down (deductive) and bottom-up (inductive) thinking. Katherine will share a recent case study about how she has applied this framework to research on how Wise customers use the Swift network, which led to a mindset shift in how the team thought about Swift as an opportunity. We’ll explore how to leverage hypotheses, deep dive into data, when to apply AI tools to the hourglass, and how to know the right moment to “flip” the hourglass. You will walk away with a reliable and adaptable framework that can be applied to everything from in-depth customer interviews to team retros.
Katherine Corneilson
Staff Design Researcher
Wise
Katherine is a Staff User Research at Wise, where she develops insights into the behaviours and emotions of people sending money across borders that empower teams to make user-centric decisions. Her work has spanned a variety of regulated industries, from her start working to evaluate medical devices for safety and effectiveness of use, to Insurance, Transport, DeathTech and now FinTech.
