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Conference Talk
Presented byMarkéta Kabátová

Session focus

  • Business & Growth
  • Marketing
  • Research
20%
Dev
20%
Design
100%
Marketing
100%
Business

Schedule

Date

May 29, 2024 10:00 am

Duration

20 min

Location

Marble Hall


Session details

Developing products takes a lot of time and money. And what if you finally launch a product, and your target audience hates it? In this talk, Markéta will share Ulab’s process for testing products that are not yet on the market or don’t yet exist. You will learn how to assess people’s interest in your offer, get feedback from real potential customers, and estimate cost per acquisition.

For questions and further discussion find the speaker in the Speaker’s Corner at 10:40 am on Wednesday, May 29.

Meet your presenter

Markéta Kabátová

CEO

uLab

Connect with Markéta

Markéta is the founder of the uLab agency, which helps Czech companies grow abroad with digital advertising. uLab manages campaigns with a yearly budget of over 16M euros. She loves sharing her know-how with the PPC community in short episodes on the podcast PPC Brainfood and in her newsletter that she has been sending for the last five years. You may also know her from the PPC Camp Conference, the most well-known professional event for Czech PPC professionals.

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