Date
May 29, 2025 3:00 pm
Duration
110 min
Location
Lucerna Cinema Small Hall
Maximum capacity of 50 people (the workshop registration is on first come, first served basis).
AI is not ChatGPT — especially if you want to gain real firepower for marketing instead of occasional text generation and brainstorming. But it is a great start. In this workshop, come prepared for Marek to change your entire perspective on what tools and language models you can use them. He’ll show you how to combine them to generate higher-quality outputs and the best ways to interconnect and automate them to minimise your work — all while improving the quality of your outputs in less time.
What will attendees learn?
Forget prompting in ChatGPT. Get ready to expand your toolkit with all the essentials you need for AI marketing in 2025. In this workshop, Marek will not only give you the top AI tools, he’ll also show you how to connect and use them effectively to make your outputs way better. You’ll learn how to extract data from websites, clean it, and enrich it while discovering how to generate briefs and procedures. And most importantly, you’ll walk away with the knowledge of how to bring all these elements together to produce high-quality outputs. Not once, not randomly — but repeatedly, consistently, and in bulk.
Who is the workshop for?
The workshop is not just for marketers. It’s also for product owners, sales, or anyone looking to gain the principles and techniques to improve their brand and marketing efforts. If you have a small team, a limited budget, a lack of time, or just want to move your gen AI experimentation to the next level — this is the workshop for you.
What are the attendee requirements?
Please bring your own computer and come ready with a Firecrawl account and an account set up in either Claude or ChatGPT. (Hint: Installing the desktop application for Claude will be an advantage.) It’s fine if these accounts are a free version, but paid subscriptions will ensure you don’t hit any limits.
How to register for this workshop?
This workshop is included in the conference ticket. The registration is on first come, first served basis (maximum capacity of 50 people).
Marek Šimkovský
Design Lead
House of Řezáč
Marek is an experienced designer with over 12 years of expertise in design and marketing. As Lead Designer at House of Řezáč, he heads up a design team that has delivered successful digital projects for brands like TON, Konica Minolta, the city of Brno, and Masaryk University. He also creates content for House of Řezáč's educational programs, facilitating workshops on AI that have attracted more than 400 hundreds professionals from marketing, design, and various other fields.
