Date
May 29, 2025 11:00 am
Duration
40 min
Location
Lucerna Cinema
Kateřina and Vladimír will share 10 practical tips on how to survive in the advertising jungle. With the growing complexity of marketing, it’s getting harder to navigate from brief to campaign goal and the risk of getting lost during the process is ever-growing. As they have lived in this jungle for the last 10 years, they have created the survival kit to help you reach your goals and get as effective and creative as possible.
Kateřina Huňová
Creative Director
Zaraguza
Kateřina is an Executive Creative Director at the advertising agency Zaraguza. Her clients include brands such as Škoda Auto, Porsche, Burger King, and Kozel. She has received numerous Czech and international awards, including Cannes Young Lions, the Grand Prix at ADC Czech Awards, and the Euro Effie. Additionally, she is a lecturer at Tomáš Baťa University, where she teaches integrated marketing communication. Outside of advertising, she is a sci-fi author of the novel Sladké sny, and she is currently finishing her second book in the same genre.
Vladimír Zikmund
Creative Director
Zaraguza
Vladimír is the Creative Director at the agency Zaraguza. He has worked on campaigns for brands such as Vodafone, Pilsner Urquell, Coca-Cola, Burger King, Porsche, and People in Need. He considers his greatest achievement to be a commercial that aired in over 180 countries during the 2022 FIFA World Cup. He’s a fan of techno music, fashion, and collects contemporary art by emerging young artists.
