Strategy Masterclass: Learn and practice the most fun parts of advertising strategy

How are you going to help make an advertising campaign get inside people’s heads if you struggle to write words that get into your colleagues’ heads?

Words are a strategist’s currency but too many strategies are written in spite of their audience, not for their audience.

In this masterclass, you will:

• Work a problem into a creative brief,
• Write insights,
• Write strategies that get into heads.

What will attendees learn?

• The Four Points framework,
• Ideas–linear and lateral thinking,
• Insights–how to have and write them,
• Strategy–how to write it, and
• Why brands need you to use words better.

You’ll run through over 10 exercises and make your own Four Points for a brand.

Who is the workshop for?

• Advertising and marketing strategists – Professionals responsible for crafting and communicating strategies that drive campaigns.
• Brand managers – Individuals ensuring strategic alignment while shaping a brand’s identity and messaging.
• Creative professionals (designers, art directors, creative leads) – Those who benefit from understanding the strategic foundation behind campaign briefs.
• Entrepreneurs and small business owners – People building brands who need to develop and articulate strategic insights clearly.