Dev
Design
Marketing
Business
Date
TBC
Duration
40 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
In this talk, Martina will share her personal journey from being a sceptic to becoming an advocate of the Jobs to Be Done (JTBD) framework. 🌟 By breaking down the key concepts of JTBD and its value for team collaboration, she’ll show how this approach helps create a shared understanding of real user needs. With practical examples, including mapping the air travel experience ✈️, this session is ideal for designers and business leaders looking to foster empathy and drive alignment across their teams. 💡
Martina Klimešová
ČSOB
CX Manager
Martina is a CX Manager at ČSOB with a passion for creating seamless customer experiences 🌟. She began her career at Kiwi.com and has since specialised in UX research and the Jobs to Be Done (JTBD) framework, driving user-focused innovations in banking and travel ✈️. Martina loves baking 🧁, drawing 🎨, and bookbinding 📚. An explorer at heart, she’s happiest when discovering new places or refining her CX strategies ✨. If you’re up for brainstorming JTBD or swapping recipes, feel free to connect!
