Building the engine that drives better product decisions

Every week, your team makes dozens of decisions: what to build, how to design it, which edge cases matter. Most happen with high confidence but surprisingly little evidence. The result? Six-week prioritisation debates, rework cycles, and features that ship to silence. You probably seen this happen many times, regardless of your role. This talk shows you how to build an engine that turns scattered signals—user feedback, usage data, support tickets—into shared conviction. You will learn the three pillars that give it backbone: culture, infrastructure, and communication. This is not a researcher thing. It’s everybody’s game.