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Conference Talk
Presented byEdoardo Binda Zane

Session focus

  • Business & Growth
  • Content
  • Future of Work



May 29, 2024 1:00 pm


40 min


Lucerna Great Hall

Session details

If AI is available to everyone, it can’t be the basis of competitive advantage. That means competitiveness will depend on how people think, work, and cooperate together — and their non-AI-replicable skills. Among those, creativity is the skill that can make the most difference.

According to the World Economic Forum’s Future of Work report, creativity is now the second most important skill for any organisation, and the one with the highest growth rate of all. This means you need to understand and apply this skill now. During this talk, Edoardo will demonstrate how creativity works, how it can be trained, and how to incorporate it into your work and organisation.

For questions and further discussion find the speaker in the Speaker’s Corner right after their talk.

Meet your presenter

Edoardo Binda Zane

Management and Leadership Trainer

Connect with Edoardo

Edoardo is a management and leadership trainer. He has successfully led seven-figure projects throughout his career, and now he combines his experience with other areas of work to help teams and individuals develop their skills. His goal is to give them the right communication and leadership skills to thrive in increasingly dynamic markets, face frequent disruption, and increase their ability to generate value. In short, Edoardo is preparing teams and leaders for the future of work.

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