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Conference Talk

Session focus

  • Business & Growth
  • Design Thinking & UX
  • Service Design & CX



May 29, 2024 4:00 pm


40 min


Lucerna Cinema

Session details

In this engaging 40-minute talk, Nati will explore the art of persuading businesses to invest in design efforts through a real-world success story. You’ll discover four invaluable strategies that empower designers across all industries to effectively communicate their work, secure resources, and drive design to the forefront. Nati will also show you how to acquire tools to bridge the gap and navigate the delicate balance between user-centred design and business objectives, ensuring your designs receive the attention and prioritisation they deserve. Don’t miss this opportunity to enhance your design advocacy skills and elevate your UX projects to new heights.

For questions and further discussion find the speaker in the Speaker’s Corner right after their talk.

Meet your presenter

Nati Asher

Senior Director of Product Design

Salesforce, Field Service

Connect with Nati

Nati is an accomplished design team manager at Salesforce, a public speaker in the design field, and the producer behind the podcast "Managing Experience”. She has significantly shaped design strategies and crafted unique interfaces for a diverse array of startups and corporate giants, including Buildots, WeWork, and Citi. Nati holds a Bachelor's degree in Learning Technologies and a Master's degree in Computer Science. Outside of work, Nati is a loving parent to two youngsters, and a caretaker of two adorable rabbits, and one evil cat.

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