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Conference Talk

Session focus

  • Business & Growth
  • Design Thinking & UX
  • Research
  • Service Design & CX



May 29, 2024 12:00 pm


40 min


Lucerna Great Hall

Session details

A critical, yet wildly overlooked aspect of acquiring customers and growing a product is operationalising growth. In this talk, Claire will explore how to match your product experience with real customer needs — not only to fuel product growth and drive revenue but also to better equip your team.

Get ready to discover why finding your best customers can unlock your product growth strategy and how reverse engineering what customers value can create an ideal product experience. Additionally, Claire will show you how to identify leading indicators of success, which can more effectively influence your lagging KPIs, such as free/trial to paid percentage and MRR growth. Finally, you’ll learn how to spot the success gaps in your customer’s experience — and how to make it actionable for your team.

For questions and further discussion find the speaker in the Speaker’s Corner right after their talk.

Meet your presenter

Claire Suellentrop

Product Marketing & Growth Advisor

Forget The Funnel

Connect with Claire

For a decade, Claire has been helping SaaS companies go from pre-revenue to multi-millions in ARR by leveraging customer insights to fuel marketing and growth programs. She regularly speaks at international events about the impact of adopting a customer-led approach to business growth, delivering presentations and training workshops to many different audiences, from bootstrapped founders to VC-backed teams and enterprise executives.

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