In this talk, Nikki will share the best formula for asking open-ended unbiased questions, regardless of what you are trying to learn. Although this is a tactic for user research, the TEDW model can help you ask deep and meaningful questions throughout your entire career (and even life!).

How are you going to help make an advertising campaign get inside people’s heads if you struggle to write words that get into your colleagues’ heads? Words are a strategist’s currency but too many strategies are written in spite of their audience, not for their audience.

In this talk, Jan will share his journey of launching and scaling companies like Socialbakers and Ravineo organically. He explores the mindset, execution strategies, and relentless work ethic required to grow a business from zero to millions in revenue. Jan will also highlight how AI can revolutionise startup growth, showcasing practical examples of leveraging AI […]

Every week, working with UXers and product designers at all levels — in addition to those serving on teams of the clients he consults with — Joe Natoli hears the same refrains over and over: I’m stuck.  I’m lost.  I can’t.  I’m not allowed.  They won’t let me.  They don’t respect me. They don’t listen.  […]

Explore advanced layout techniques using Tailwind CSS, focusing on Flexbox, Grid, and other modern layout tools. In this talk, Shruti will demonstrate how to build complex, responsive designs efficiently with Tailwind’s utility-first classes. Learn practical tips for painlessly creating everyday layouts with ease — all while making them responsive.

What do the most successful websites have in common? They’re all fast. Faster sites have happier users. Those happy users visit your site more often and spend more money. But how do you know how fast you need to be? Industry stats and case studies tell only part of the story. You need to analyse […]

As the web grows more powerful, so do user expectations. What feels fast today will be slow tomorrow, and meeting current performance standards will soon be the bare minimum. The real winners will be the apps that push beyond “fast enough” and strive for near-instantaneous performance. Fortunately, a wave of new web standards is emerging, […]

Surveys are quite a popular yet very dangerous research tool. Though surveys have been used successfully in scientific studies for a very long time, they can still be rather risky when it comes to fast pace learning about our users. It’s easy to think that surveys are really easy to do, but in fact, if […]

Web development has come a long way, but how much has actually changed? In this talk, Krasimir will take you on a journey back in time to the early years of web development, revisiting the most pivotal events, groundbreaking technologies, and key milestones that shaped the foundation of the web as we know it today. […]

React has become one of the most popular libraries for building user interfaces, with its ecosystem expanding year after year—new tools, patterns, and concepts are always emerging. This workshop dives into the latest trends in React development, equipping you with advanced skills to take your React applications to the next level. If you’re familiar with […]