Dev
Design
Marketing
Business
Date
TBC
Duration
20 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
Developing products takes a lot of time and money. And what if you finally launch it and people hate it? I will show you our process of testing products that are not on the market and that don’t even exist yet. You will learn how to find out if people will be interested in your offer, how to get feedback from real potential customers and how to estimate cost per acquisition.
Markéta Kabátová
CEO
uLab
Markéta Kabátová is the founder of the uLab agency, which helps Czech companies grow abroad thanks to digital advertising. uLab manages campaigns with yearly budget over 16M euros. She loves sharing her know-how with PPC community in short episodes on the PPC Brain food podcast and in newsletter that she has been sending regularly over last 5 years. You can also get to know her thanks to the PPC Camp conference, which is without a doubt the most professional Czech event in the PPC field and this year it was held for the 13th time.
