The role of a designer is evolving rapidly, moving beyond aesthetics into the realm of strategic problem-solving and AI-driven experiences. Mastering tools and crafting pixel-perfect visuals is no longer enough—modern designers need to think critically, solve complex challenges, and navigate ever-changing technologies.
WebExpo 2025 is your gateway to future-proofing your career. With 70 world-class experts in UX & UI design, product design, web development, AI, security, digital marketing and business, this three-day event in Prague is the perfect place to gain invaluable insights and sharpen your competitive edge. Here’s a sneak peek at seven can’t-miss design-focused talks we picked for you.
Fundamentals of effective UX in 2025
A lot may have changed, but the basics remain the same – a deep understanding of user needs and behaviour is at the heart of any successful design.
Many users rely heavily on search, yet its impact on overall experience is often overlooked. Vitaly Friedman, co-founder of Smashing Magazine and UX expert, will show you how to craft search experiences that delight—from advanced autocomplete to intuitive filtering and sorting. Ready to dive deeper? Secure your spot at his full-day Premium Workshop “Designing for complex UIs in 2025” and master multi-level navigation and data-heavy interface design.
Designing for the perfect scenario is easy—until real-world constraints hit. Stéphanie Walter, a UX researcher and strategist, will encourage you to redefine your approach to edge cases. Add her talk to your agenda and see how implementing these “exceptions” from the start can lead to more robust, inclusive and scalable solutions. Looking into designing with accessibility at the forefront? Join Stéphanie for an intensive ride from shaping mockups to creating clear, effective design documentation at her Premium Workshop.
Beyond aesthetics: What makes a designer great
Pretty visuals are great, but design is so much more than that. Jan Řezáč, of design consultancy House of Řezáč, will break down 12 core skills that set great designers apart, equipping you to confidently tackle complex challenges.
Struggling to make your voice heard in your organisation? Joe Natoli, UX consultant and author of the book The User Experience Team of One, will address the common frustrations UXers face—being ignored, undervalued, or left out of key decisions. His session will provide you with practical approaches to think like a leader, gain influence, and drive meaningful change.
Expanding possibilities with AI: From creativity to connection
Artificial intelligence is transforming the design landscape, presenting both thrilling possibilities and intricate considerations.
From AI avatars of famous personalities to tools that teach music, interface design for generative AI is pushing creative boundaries. Discover how to leverage ComfyUI to streamline workflows and speed up prototyping in a session led by Lukáš Pitter, co-founder and head of design at 2FRESH.
But how do we maintain a sense of human connection in an AI-driven world? In a thought-provoking talk, Lutz Schmitt will explore digital intimacy and the psychology of trust in human-AI interactions, reinventing the way we design for meaningful and authentic experiences.
Timing matters in content design
Effective design requires strong processes and seamless collaboration. Erin O’Loughlin will introduce you to just-in-time content design, a method that ensures content is created and implemented at the right moment—both in team workflows and directly in the UI. By aligning timing with user needs, this technique enhances collaboration, clarity, and overall design impact.
Stay ahead in design at WebExpo 2025
WebExpo is more than just a conference, it’s an investment in your future. Grab your ticket and join us this May to connect with other industry professionals, learn from top-tier experts, and acquire the cutting-edge skills you need to thrive in a dynamic and fast-moving design industry. Don’t just adapt to change – lead it!