Dev
Design
Marketing
Business
Date
TBC
Duration
40 min
Location
TBC
Note: This session is included in the conference ticket, but specific program has not been finalised.
In this talk, Lorie will share practical strategies drawn from her extensive experience in B2B research. Using real-life examples from different companies, including a few honest missteps, Lorie will help you avoid common pitfalls and ensure your own research is focused, actionable, and impactful. Designed for product managers, designers, and user researchers, this session will share valuable insights on how to align your goals, hypotheses, and objectives effectively, empowering you to make data-driven decisions that drive your B2B projects forward.
Lorie Whitaker
Principal User Experience Researcher
Zalando
Lorie Whitaker is a Principal UX Researcher at Zalando with over 17 years of experience. For more than a decade, she has specialised in B2B user research at companies like GitLab, CapitalOne, and Okta. Lorie loves diving into strategic research, developing UX frameworks, and mentoring teams. When she’s not at work, you can find her gardening, cooking up new recipes, or learning German in beautiful Southern Germany!
