In many products, search is critical, yet too often it’s forgotten or overlooked. Many users rely heavily on search, and investing in good search experiences is almost always a very smart investment. So, how do people search and what do they expect from a first-class search experience in 2025? And what can you do to […]

This talk will explore the journey of integrating AI into the core of the company’s operations. Tomáš will share key learnings, highlight real success stories that brought tangible value, and openly discuss the challenges and failures he and his team faced along the way. Attendees will gain practical insights into what it truly takes to […]

In this talk, Nikki will share the best formula for asking open-ended unbiased questions, regardless of what you are trying to learn. Although this is a tactic for user research, the TEDW model can help you ask deep and meaningful questions throughout your entire career (and even life!).

In this talk, Jan will share his journey of launching and scaling companies like Socialbakers and Ravineo organically. He explores the mindset, execution strategies, and relentless work ethic required to grow a business from zero to millions in revenue. Jan will also highlight how AI can revolutionise startup growth, showcasing practical examples of leveraging AI […]

Every week, working with UXers and product designers at all levels — in addition to those serving on teams of the clients he consults with — Joe Natoli hears the same refrains over and over: I’m stuck.  I’m lost.  I can’t.  I’m not allowed.  They won’t let me.  They don’t respect me. They don’t listen.  […]

Explore advanced layout techniques using Tailwind CSS, focusing on Flexbox, Grid, and other modern layout tools. In this talk, Shruti will demonstrate how to build complex, responsive designs efficiently with Tailwind’s utility-first classes. Learn practical tips for painlessly creating everyday layouts with ease — all while making them responsive.

What do the most successful websites have in common? They’re all fast. Faster sites have happier users. Those happy users visit your site more often and spend more money. But how do you know how fast you need to be? Industry stats and case studies tell only part of the story. You need to analyse […]

As the web grows more powerful, so do user expectations. What feels fast today will be slow tomorrow, and meeting current performance standards will soon be the bare minimum. The real winners will be the apps that push beyond “fast enough” and strive for near-instantaneous performance. Fortunately, a wave of new web standards is emerging, […]

Surveys are quite a popular yet very dangerous research tool. Though surveys have been used successfully in scientific studies for a very long time, they can still be rather risky when it comes to fast pace learning about our users. It’s easy to think that surveys are really easy to do, but in fact, if […]

Web development has come a long way, but how much has actually changed? In this talk, Krasimir will take you on a journey back in time to the early years of web development, revisiting the most pivotal events, groundbreaking technologies, and key milestones that shaped the foundation of the web as we know it today. […]