During his talk, Jan will present the results of a research study that maps the online customer purchase experience in Czech websites across all major e-commerce categories. This study examines the purchasing process journey of 12 major and mid-sized e-shops – from adding items to the cart to unpacking the order — derived from over […]

What do WordPress, GitLab, Threads by Meta, and Flipboard have in common? They all embraced ActivityPub, a standardized protocol for federated content distribution. Popularized by Mastodon, it’s a key part of Fediverse, an open network of interoperable social networking applications. However, ActivityPub’s potential extends beyond social media. In this talk, Jan will take a deep […]

If you’re looking to learn the latest trends in email marketing and how to use them in email automation, you won’t want to miss this one. In her talk, Monika will cover the top email marketing trends and share how to implement them, including specific examples and real data from her own experience. This talk […]

In this talk, Tomáš will take a short dive into the principles of animation as the original Disney animators described them. Rather than focusing on a specific software, he will talk about the general artistic principles of motion, weight, and character that apply to all types of animation. Whether you want to create full-on animated […]

During his talk, Jindřich will showcase research on cognitive warfare from across the World Wide Web. He will explain how to use AI-based methods, along with a bit of open-source intelligence and ethical hacking, to detect the motivations of threat actors.  With Jindřich’s guidance, you will explore the topic of influence operations, UX dark patterns, […]

Šárka will open the conference and share everything you need to know about WebExpo 2024. You can also look forward to a surprise performance!

Šárka summarizes 2 days full of talks, workshops and discussions and reveals plans for 2025.

When the product, research and business intelligence teams at leading sports app Livesport joined forces, they were able to deliver global product personas in less than a year. How did they do it? In this talk, Honza and Daniel take you through the whole process. You’ll learn how to create international research capability, perform qualitative […]

What does it take to launch a native mobile application in the public sector with augmented reality (AR) and the largest indoor navigation in Czechia? What’s the best approach to win a public sector tender for developing a mobile application in general?   In this talk, Adam will share his experience with a tender for developing […]

What is it like to develop software for developers? And how about crafting a multi-brand, multiplatform design system for established products while competing with giants like Material UI, Bootstrap, and TailWind? In this case study, Adam will share the highs and lows of building a comprehensive design system from scratch. You’ll dive into the challenges […]