Are you ready to explore the practical application of AI in business? In this talk, Anna offers a straightforward look at using AI to enhance operations, sales, and marketing. Learn the art of effective gen AI prompts and how these tools can transform your daily business tasks. Anna will share insights and real-world examples demonstrating […]

In our increasingly digital world, the importance of inclusive design cannot be underrated. It’s the key to making products and services accessible to everyone, regardless of their abilities or circumstances. In this talk, Tereza will share insights from real-world research and explore the everyday limitations that UX designers, researchers, and other professionals in product roles […]

In this talk, Vlad will explore a way to develop and deploy using only local and production environments. Together, you will learn how AB testing, feature toggles, a good test strategy and CI/CD can increase the development velocity and time-to-fix rate. For questions and further discussion find the speaker in the Speaker’s Corner right after […]

Even if you don’t realise it yet, your clients are likely to buy experiences from you rather than services or goods. This is why experiences are something you might want to turn into your strategic advantage. In Aga’s talk, she will share both the reasoning and the practical tools that will aid you to become […]

This hands-on workshop focuses on mastering AI-assisted copywriting. You’ll learn the essentials of prompt engineering, uncover the secrets of effective content creation workflows, and find out how to infuse your personal style into AI-generated content. If you’ve already tried gen AI tools without much success, this might be the workshop to change your mind. Get […]

In this talk, Ned will share the captivating story of migrating a legacy PHP application, devoid of any framework, to a modern Laravel application with a dynamic Vue.js frontend. He’ll share the challenges along the way, the strategy employed, and the meticulous steps taken during the migration process. During this his talk, Ned will unravel […]

Do you struggle with imposter syndrome and feelings of not making enough of a difference? Are you unsure of what to put on your CV or include in your portfolio? Do you want to know how to self-promote to advance your career? Or just need some positive feedback? This is the talk for you. Adriána […]

In this talk, Petr will unveil the hidden complexities of creating an LLM chatbot, moving beyond the initial illusion of simplicity. He will explore the real-world challenges developers face, from managing chat history and ensuring accurate responses to addressing security concerns. Petr will share insights on how to confidently navigate the transition from a cool […]

Creating and launching a Facebook ad may seem like a piece of cake nowadays, but truly unlocking its full potential demands a blend of experience and a keen business instinct. What are the fundamental pillars of Facebook promotion that are often overlooked, even by seasoned marketers? Which ads should definitely be part of your ad […]

During his talk, Jan will present the results of a research study that maps the online customer purchase experience in Czech websites across all major e-commerce categories. This study examines the purchasing process journey of 12 major and mid-sized e-shops – from adding items to the cart to unpacking the order — derived from over […]