In this talk, Petr will unveil the hidden complexities of creating an LLM chatbot, moving beyond the initial illusion of simplicity. He will explore the real-world challenges developers face, from managing chat history and ensuring accurate responses to addressing security concerns. Petr will share insights on how to confidently navigate the transition from a cool […]
Creating and launching a Facebook ad may seem like a piece of cake nowadays, but truly unlocking its full potential demands a blend of experience and a keen business instinct. What are the fundamental pillars of Facebook promotion that are often overlooked, even by seasoned marketers? Which ads should definitely be part of your ad […]
During his talk, Jan will present the results of a research study that maps the online customer purchase experience in Czech websites across all major e-commerce categories. This study examines the purchasing process journey of 12 major and mid-sized e-shops – from adding items to the cart to unpacking the order — derived from over […]
What do WordPress, GitLab, Threads by Meta, and Flipboard have in common? They all embraced ActivityPub, a standardized protocol for federated content distribution. Popularized by Mastodon, it’s a key part of Fediverse, an open network of interoperable social networking applications. However, ActivityPub’s potential extends beyond social media. In this talk, Jan will take a deep […]
If you’re looking to learn the latest trends in email marketing and how to use them in email automation, you won’t want to miss this one. In her talk, Monika will cover the top email marketing trends and share how to implement them, including specific examples and real data from her own experience. This talk […]
In this talk, Tomáš will take a short dive into the principles of animation as the original Disney animators described them. Rather than focusing on a specific software, he will talk about the general artistic principles of motion, weight, and character that apply to all types of animation. Whether you want to create full-on animated […]
During his talk, Jindřich will showcase research on cognitive warfare from across the World Wide Web. He will explain how to use AI-based methods, along with a bit of open-source intelligence and ethical hacking, to detect the motivations of threat actors. With Jindřich’s guidance, you will explore the topic of influence operations, UX dark patterns, […]
Šárka will open the conference and share everything you need to know about WebExpo 2024. You can also look forward to a surprise performance!
Šárka summarizes 2 days full of talks, workshops and discussions and reveals plans for 2025.
When the product, research and business intelligence teams at leading sports app Livesport joined forces, they were able to deliver global product personas in less than a year. How did they do it? In this talk, Honza and Daniel take you through the whole process. You’ll learn how to create international research capability, perform qualitative […]
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