It’s early days, so hold on to your hats! More information coming soon.

Many are afraid of spiders 🕷️ and the dark 🌑. But what’s even scarier for most businesses? Raising prices. Dima will bring real stories showing how a simple shift in how an offer is packaged, presented, and priced can instantly increase what customers are happy to pay. Expect practical examples, proven strategies, and a powerful […]

Design isn’t magic, it’s a set of rules you can learn. In this talk, we’ll go through the core visual principles developers can use to make UIs look clean and intentional: alignment, spacing, sizing, and colour. You’ll learn to spot design issues early and make quick fixes that elevate your work, even without a designer […]

Typography is a key part of every design – yet it’s often an afterthought, until something goes seriously wrong. What can we learn from a PR disaster for IKEA, the wrong movie winning an Oscar, and a disaster at the Pope’s grave? That typography isn’t just about aesthetics – it’s a critical part of user […]

Design and code are great at solving today’s user needs, but what if your product category rewrites itself tomorrow? In a world of accelerating change and rising entropy, strategic foresight helps teams look beyond trends to map plausible futures, test their likelihood, and spot the hidden assumptions shaping roadmaps. You’ll learn a practical approach to […]

In this talk, Yoav will walk you through how his team at Similarweb uses LLMs and embeddings to reduce analytics noise, speed up time to insight and improve the overall user experience across their products. You will learn practical techniques for running both paid and open source LLMs and embedding models in production, along with […]

Modern frontend teams often rely on powerful UI frameworks to move fast, but over time, those tools can quietly become bottlenecks. What once accelerated development begins to add weight, slow down performance, and make customisation more complex than it should be. In a world where performance budgets are tight and user expectations are high, these […]

What if the usual advice on designing UX, creating products and building teams is all wrong? What if the key to success is to ignore your users? To make products intentionally harder to use? To launch prototypes before they are ready? Or to purposefully build incompatible teams? How about doing what your stakeholders explicitly don’t […]

AI today is no longer just about automation or experimentation. When used correctly, it helps companies better understand their data, uncover hidden patterns, and make higher-quality business decisions. This talk focuses on practical approaches to data processing that drive business growth. Through real-world examples, we will show how we address these challenges at ui42 and […]