How do you connect what your team builds with how your users feel? Well, it requires moving beyond feature delivery to creating product experiences that are usable, valuable, and desirable. Product experience mapping is a practical approach that helps defining a product-specific canvas to build a clear experience vision and a break-down into actionable parts. […]

How do you market a product when the customer is not a human? At Apify, Claude drafts briefs every morning, helps the team understand their customers, conducts competitive research, and assists with GTM strategies, all while using their internal product and knowledge. But Claude also calls Apify’s APIs 2.4 million times a month, making the […]

The web is fast becoming the main means through which people interact with all sorts of technologies. With every new invention, users ask, “But can it work with a browser?” With browser APIs, the answer is almost always yes; even to the question “Can you fly a drone with a banana?” In this talk, Lucky […]

Most marketing teams lack the bandwidth—or budget—for a dedicated competitive intelligence function. At Ataccama, we turned to AI agents to bridge this gap, creating an “agentic competitive intelligence team” that monitors the market, uncovers insights, and empowers sales with timely guidance. In this talk, I’ll share how we built it, the pitfalls we encountered, and […]

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Martin Kopecký. So let’s zoom in on one of those uncomfortable moments that might hit close to home: “Where do you see yourself in five years?” Yes, it’s […]

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Zuzka Pešková. So let’s zoom in on one of those uncomfortable moments that might hit close to home: If you are triggered by death, you should not come […]

It’s time for Day 2 Ops in the world of AI. Building enterprise-ready AI poses challenges around data security, scalability, and integration, especially in compliance-regulated industries.  This session will cover how modern permissions systems can ensure AI Agents have access only to authorised data. The talk will look at why the Google Zanzibar model of […]

What if you could conveniently borrow alternative futures for your design process? We are going to walk through the design process from start to finish across multiple projects and show how you can infuse any process with speculative and generative elements and artefacts. Drawing from designing legal products and learning experiences, you’ll see how diegetic […]

Many are afraid of spiders 🕷️ and the dark 🌑. But what’s even scarier for most businesses? Raising prices. Dima will bring real stories showing how a simple shift in how an offer is packaged, presented, and priced can instantly increase what customers are happy to pay. Expect practical examples, proven strategies, and a powerful […]

Design isn’t magic, it’s a set of rules you can learn. In this talk, we’ll go through the core visual principles developers can use to make UIs look clean and intentional: alignment, spacing, sizing, and colour. You’ll learn to spot design issues early and make quick fixes that elevate your work, even without a designer […]