Design and code are great at solving today’s user needs, but what if your product category rewrites itself tomorrow? In a world of accelerating change and rising entropy, strategic foresight helps teams look beyond trends to map plausible futures, test their likelihood, and spot the hidden assumptions shaping roadmaps. You’ll learn a practical approach to […]

In this talk, Yoav will walk you through how his team at Similarweb uses LLMs and embeddings to reduce analytics noise, speed up time to insight and improve the overall user experience across their products. You will learn practical techniques for running both paid and open source LLMs and embedding models in production, along with […]

Modern frontend teams often rely on powerful UI frameworks to move fast, but over time, those tools can quietly become bottlenecks. What once accelerated development begins to add weight, slow down performance, and make customisation more complex than it should be. In a world where performance budgets are tight and user expectations are high, these […]

In this talk, Anastasiia shares how to build a theming system, so adding new themes doesn’t become a nightmare. She’ll demonstrate how to organise design tokens, layer themes, and maintain UI consistency – even as your project grows. Learn how to manage themes with different color schemes, light and dark modes, and address color contrast […]

While the industry debates whether AI will rewrite the product manager’s job, the best already moved on. The rewrite happened, quietly, through practitioners porting human craft into AI’s strongest parts. Credible product voices are already saying it on record: the information mover PM is becoming a dinosaur; the judgment-and-taste PM is being paid more. This […]

What if the usual advice on designing UX, creating products and building teams is all wrong? What if the key to success is to ignore your users? To make products intentionally harder to use? To launch prototypes before they are ready? Or to purposefully build incompatible teams? How about doing what your stakeholders explicitly don’t […]

Accessibility is often discussed, but not always addressed effectively. This talk focuses on real-world data (from sources like WebAIM and the WebAIM Million) to identify which issues have the most impact on users. We’ll also examine critical gaps in WCAG 2 – especially the lack of prioritization based on context and function – and briefly […]

What does it take to create a digital space that respects the full spectrum of human diversity? Real-world accessibility isn’t about achieving a theoretical “100%”; it’s about intentionally removing the barriers that affect people with disabilities and neurodivergent users. Join us for a practical discussion on how to build inclusive environments and why designing for […]

AI today is no longer just about automation or experimentation. When used correctly, it helps companies better understand their data, uncover hidden patterns, and make higher-quality business decisions. This talk focuses on practical approaches to data processing that drive business growth. Through real-world examples, we will show how we address these challenges at ui42 and […]

Šárka will open the conference and share everything you need to know about WebExpo 2026. You can also look forward to a surprise performance!