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Conference Talk
Presented byHonza Valder & Daniel Nádvorník

Session focus

  • Business & Growth
  • Data
  • Design Thinking & UX
  • Marketing
  • Research



May 30, 2024 3:00 pm


40 min


Marble Hall

Session details

When the product, research and business intelligence teams at leading sports app Livesport joined forces, they were able to deliver global product personas in less than a year. How did they do it? In this talk, Honza and Daniel take you through the whole process. You’ll learn how to create international research capability, perform qualitative research globally, run a worldwide survey, analyse it, and deliver and communicate your personas. They’ll also show you how Livesport works with their personas and designs for each of them.

For questions and further discussion find the speaker in the Speaker’s Corner right after their talk.

Meet your presenters

Honza Valder

Head of Product Design & Research


Connect with Honza

After working as a skilled design leader and manager in Fintech for many years, Honza switched teams two years ago and is now an “expert” on everything sports at Livesport. While he can’t score a goal to save his life, he’s responsible for ensuring the smooth delivery of sporting moments and emotions to tens of millions of users across the globe.

Daniel Nádvorník

Business Intelligence Researcher


Connect with Daniel

At Livesport, Daniel asks sports fans around the world about their preferences and attitudes, examines their needs and analyses their behaviour. His main job in the field is to explain to stakeholders how little the consumption of sports content actually has to do with the sport itself. Unlike Honza, he has scored a few goals in his life.

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