Dev
Design
Marketing
Business
Date
May 29, 2025 11:00 am
Duration
110 min
Tickets
457 seats left
Location
Lucerna Cinema Small Hall
Maximum capacity of 30 people (the registration is on first come, first served basis).
Are you ready to unlock the power of Jobs to be Done (JTBD)? In this interactive workshop, Martina and Tomáš will guide you through transforming research insights into actionable JTBDs. You’ll learn the fundamentals of the JTBD framework, why research is key to shaping effective jobs, and how to tackle common first-timer challenges. The session will also touch on how AI can support and enhance the process. Through real-life examples, engaging exercises, and expert insights, you’ll discover how to identify and articulate the core jobs your customers hire your product to do.
What will attendees learn?
Martina and Tomáš will cover the key steps in converting research insights into JTBDs, touching on practical challenges and considerations. You’ll understand how to use research to inform your JTBDs and explore ways AI tools can aid in the process, helping to streamline the workflow.
Who is the workshop for?
This workshop is for product managers, business leaders, designers, and researchers who want to apply the JTBD framework to real-world research. No prior experience with JTBD is required, and all you need is a curiosity to explore how research can be transformed into clear, actionable strategies.
What are the attendee requirements?
No preparation or computer is needed. We’ll be using sticky notes and hands-on activities to maximise the in-person experience. Just bring your curiosity and a willingness to learn!
How to register for this workshop?
This workshop is included in the conference ticket. The registration is on first come, first served basis (maximum capacity of 30 people).
Martina Klimešová
CX Manager
ČSOB
Martina is a CX Manager at ČSOB with a passion for creating seamless customer experiences. She began her career at Kiwi.com and has since specialised in UX research and the Jobs to Be Done (JTBD) framework, driving user-focused innovations in banking and travel. Martina loves baking, drawing, and bookbinding. An explorer at heart, she’s happiest when discovering new places or refining her CX strategies. If you’re up for brainstorming JTBD or swapping recipes, feel free to connect!
Tomáš Trejdl
UX Designer
Tomáš is a user experience designer collaborating with clients, such as Škoda Auto. As one of the co-creators of Wrest, the carpal-tunnel-preventing smart mouse pad, Tomáš earned recognition as a finalist in the Red Bull Basement competition and a spot on Forbes 30 Under 30. Whether you have a UX challenge, startup idea, or just want to chat about the latest Apple Keynote, feel free to connect!
