In this talk, Lorie will share practical strategies drawn from her extensive experience in B2B research. Using real-life examples from different companies, including a few honest missteps, Lorie will help you avoid common pitfalls and ensure your own research is focused, actionable, and impactful. Designed for product managers, designers, and user researchers, this session will […]
“Alright, I’ll just upgrade Typescript — aaaaaand everything is broken now.” Building a complex JavaScript project can feel like a tangled mess of yarn. Fear not, fellow developer! In this talk, Carmen will provide you with the tools and techniques to gently untangle your dependencies and knit a well-structured, maintainable codebase. Your basket of tools […]
A lot of people call themselves designer generalists. Let’s talk about what it really means. Design is not drawing pretty pictures. Design is solving complex problems.
The web platform keeps evolving, bringing a new wave of capabilities that blur the lines between web and native applications. Project Fugu, a collaborative effort by Google, Microsoft, and Intel, aims to expand the web’s capabilities by introducing powerful APIs that enable developers to create more feature-rich and performant web applications. In this talk, Rowdy […]
How do you uncover the true impact of your marketing activities? Is it even possible to measure the real effectiveness of marketing? Are you overwhelmed by the maze of KPIs, metrics, channels, and goals? Join Jaroslav on a journey to uncover the truth hiding in your marketing analytics – with humility, perspective, and the power […]
Payments are a massive part of how the world works. However, most engineers know very little about how to build for them. As more and more business happens online, there’s an increasing demand for payment applications that are scalable and maintainable. Plus, Python is a great programming language for building payment applications! In this talk, […]
Kateřina and Vladimír will share 10 practical tips on how to survive in the advertising jungle. With the growing complexity of marketing, it’s getting harder to navigate from brief to campaign goal and the risk of getting lost during the process is ever-growing. As they have lived in this jungle for the last 10 years, […]
Many companies are consumed by carefully crafted roadmaps, diligently solving known, important problems. Yet this approach may leave us vulnerable to the rapid shifts happening around us, and failing to adapt can pose an existential threat. In this session, you’ll explore the critical questions: Are you an innovator? How can you recognise the traits of […]
To build, or not to build? When do you decide to make something if a partial solution exists? Let’s explore small tasks to big projects with live coding, practical and frankly impractical examples. From Python to Puppeteer, printable PDFs to responsive web animations, and home-grown video production tools using AI and web tech, Steven will […]
In this talk, Martina will share her personal journey from being a sceptic to becoming an advocate of the Jobs to Be Done (JTBD) framework. By breaking down the key concepts of JTBD and its value for team collaboration, she’ll show how this approach helps create a shared understanding of real user needs. With practical […]
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