Running a business in 2025 feels like playing a high-stakes game: markets shift unpredictably, customer expectations transform rapidly, and the tech world moves faster than you can blink. What is the key to success? 
Learn from those who’ve already cracked the code.
This May, WebExpo Conference brings together the sharpest minds in leadership, business growth, digital marketing, customer experience, UX/UI design, web development, product design and more to share their know-how, fresh perspectives and actionable strategies—all under one roof of the majestic Lucerna Palace in Prague.
Here are seven unmissable talks that will accelerate your business:
Skills of today and tomorrow
These days, when change is the only constant, hard skills alone won’t guarantee a competitive edge. Cultivating strategic thinking, adaptability and a solution-focused mindset is paramount.
Strategy isn’t just for executives, it’s for everyone. Mark Pollard, world-class strategist, author of Strategy is Your Words, and CEO of Sweathead, has helped millions think more strategically through his podcast and workshops. In his keynote, he’ll introduce powerful frameworks and tools used by top-tier strategists. Expect an interactive talk where you’ll learn how to turn problems into opportunities—not just in business, but in life. Want to go deeper? Secure your spot at Mark’s half-day Strategy Masterclass!
The next generation of professionals and leaders is being shaped right now. What are the essential skills for the future? Markéta Fibigerová, founder of 1. IT Gymnázium, an innovative secondary school in Prague where IT education goes beyond coding, helps students develop resilience, problem-solving skills, and ethical tech habits. Their challenges may seem different from those in the workplace, but in reality, they have more in common than we think.
Make your way to the top
There’s no single blueprint for achievement—finding the right approach for your business is what truly matters.
Think deep investor pockets are the only way to grow big? Jan Řežáb, a serial entrepreneur, has bootstrapped two startups into multimillion-dollar businesses—and his third reached $1M ARR in just seven months. Jan will break down the mindset, execution strategies, and AI tools that can help you scale organically. No magic shortcut—just actionable tactics that drive real results when combined with relentless work.
Michaela Kloudová takes prosperity in a different direction—toward sustainability. Her journey from a corporate career at Unilever to CEO of the Institute of Circular Economy has been marked by bold moves, from founding her first venture Genster to launching the Czech Republic’s first circular mall. She’ll reveal how integrating circularity into your business isn’t just an ethical choice—it’s a competitive advantage that goes far beyond the latest trend.
Data, data and more data
The future belongs to those who can understand, measure, and act on their data.
Are your marketing efforts actually paying off? Incrementality and Marketing Mix Modelling (MMM) have been around for decades, but let’s be honest, are you using them to their full potential? Jaroslav Slavičínský, Head of Digital Marketing at Seznam.cz, will offer you his expert perspective and proven methods to uncover the true impact of your marketing activities.
Web performance isn’t just a developers’ concern—it’s a business imperative. Tammy Everts, Chief Experience Officer at SpeedCurve, will analyse the hard data behind site speed and its direct impact on user experience, engagement, and revenue. Even minor slowdowns can cost you customers (and money). Find the sweet spot where speed fuels both user satisfaction and conversions.
Acquiring customers is only half the battle—but making them come back is where the real challenge and opportunity lies. Adéla Keršlágerová will explain why the “best” tool isn’t always the right one, how experimentation leads to unexpected wins, and how data can guide you to retention victory. If you’re looking to build lasting relationships with your users, this talk is for you.
Are you ready for the future?
Whether you’re refining your strategy, scaling your business, or optimising customer engagement, the right knowledge can be the difference between stagnation and growth. The insights from WebExpo talks aren’t theory—they’re actionable steps you can take immediately. Secure your spot and experience it first-hand.