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12 core design skills

A lot of people call themselves designer generalists. Let’s talk about what it really means. Design is not drawing pretty pictures. Design is solving complex problems.

Fugu: Possibilities with web capabilities

The web platform keeps evolving, bringing a new wave of capabilities that blur the lines between web and native applications. Project Fugu, a collaborative effort by Google, Microsoft, and Intel, aims to expand the web’s capabilities by introducing powerful APIs that enable developers to create more feature-rich and performant web applications. In this talk, Rowdy […]

Marketing analytics: Incrementality and MMM

How do you uncover the true impact of your marketing activities? Is it even possible to measure the real effectiveness of marketing? Are you overwhelmed by the maze of KPIs, metrics, channels, and goals? Join Jaroslav on a journey to uncover the truth hiding in your marketing analytics – with humility, perspective, and the power […]

Payments: How to design payment applications in Python

Payments are a massive part of how the world works. However, most engineers know very little about how to build for them. As more and more business happens online, there’s an increasing demand for payment applications that are scalable and maintainable. Plus, Python is a great programming language for building payment applications! In this talk, […]

Survival kit for advertising jungle

Kateřina and Vladimír will share 10 practical tips on how to survive in the advertising jungle. With the growing complexity of marketing, it’s getting harder to navigate from brief to campaign goal and the risk of getting lost during the process is ever-growing. As they have lived in this jungle for the last 10 years, […]

The future is built, not bought: Rewiring organisations for continuous innovation

Many companies are consumed by carefully crafted roadmaps, diligently solving known, important problems. Yet this approach may leave us vulnerable to the rapid shifts happening around us, and failing to adapt can pose an existential threat. In this session, you’ll explore the critical questions: Are you an innovator? How can you recognise the traits of […]

Creativity and coding: From invented problems to dependable solutions

To build, or not to build? When do you decide to make something if a partial solution exists? Let’s explore small tasks to big projects with live coding, practical and frankly impractical examples. From Python to Puppeteer, printable PDFs to responsive web animations, and home-grown video production tools using AI and web tech, Steven will […]

Lost in the hospital: How (not) to design wayfinding for better CX

Imagine you’re dealing with a serious health issue, feeling stressed and anxious, and on top of that, you find yourself lost in a hospital where the signs are more confusing than helpful. Unfortunately, this isn’t just a hypothetical scenario — almost half of patients face similar challenges in Czech hospitals. In this talk, Ladislava and […]

Conquering React concurrency

“The most important addition in React 18 is something we hope you never have to think about: concurrency”- React@18 documentation In this talk, you ARE going to think about it!  React’s new mental model is not easy to wrap our heads around, and that’s where Ariel’s expertise comes in. You’ll learn how concurrency works in […]

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