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Accessibility uncovered: Typical mistakes that go beyond the standards

Creating a genuinely accessible digital experience goes beyond simply ticking boxes or adhering to standards like EN 301 549 or WCAG. In this session, Ondřej will explore the frequent, real-world accessibility mistakes he encounters in digital solutions on a daily basis. You’ll discover how these issues impact users and gain practical insights on fixing them […]

From gut feeling to growth: Setting killer KPIs for marketing

Strategic KPI planning. Aligning short & long-term goals in marketing. Don’t let your marketing team head in the wrong direction. Only to be surprised when the results don’t match your expectations. This session dives into how to effectively set and align short-term and long-term KPIs to ensure clarity, accountability, and real business impact. Featuring case […]

Zero to shipped in 30 mins with gen AI!

In this zero-slides session, Ricardo will start with a blank IDE and walk you through how to effectively use AI coding assistants to help remove friction, increase productivity, and reduce the time it takes to tackle issues that come along in day-to-day development. Fingers crossed, you should end up with a working application by the […]

Digital accessibility meets physical accessibility

The new accessibility law, the European Accessibility Act (EAA), not only covers online services and apps but also digital displays in self-service machines and terminals that are increasingly present in our public spaces. In this talk, Erik, Daniel, and Nathalie will talk about how to think about customer experiences over legal requirements, and what they’ve […]

Future-proof your UI: Building with Web Components

Do you love standards but hatehatehate the developer experience (DX) of web components? Darko does too. As a reformed sceptic of Web Components due to his DX concerns, Darko encountered an interesting challenge at SuperTokens: creating a UI library that supports all the frameworks and remains future-proof. After some research, he discovered that SolidJS compiles […]

Building smarter design systems with AI

In this talk, Andrew will discuss how AI is transforming the creation and management of design systems. He’ll explore how AI tools and technologies can be used to automate repetitive tasks, enhance consistency, and scale design efforts efficiently to achieve smarter, streamlined approaches to modern design.

Retention magic: Creative ways to keep your users coming back

Retention isn’t one-size-fits-all! In this talk, Adéla will explore how identifying your target audience can make or break your retention efforts. Learn why the “best” tool might not be the best for you, why experimentation is key, and how data-driven insights can help you turn small user segments into big wins. Backed by real-world examples […]

Interface design for generative AI in 2025

In 2024, Lukáš designed interfaces for various projects that harness generative AI, making advanced technology accessible to non-engineers. At Alpha Industries, he crafted interfaces for AI avatars of famous personalities, and at Artmaster, he designed Artie — an AI that teaches music. In this talk, Lukáš will dive into using ComfyUI for autonomous workflows and […]

Building privacy-centric identity solutions for the web

The digital landscape is changing, driven by growing privacy concerns. Join Natalia for a deep dive into user identity solutions based on privacy-preserving APIs, including FedCM, the Storage Access API, Related Website Sets, and more. In this talk, you’ll explore the role of third-party cookies in identity solutions, the privacy risks they pose, and new […]

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